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US visitors targeted by Bristol travel chiefs
Destination Bristol and Bristol Airport will be promoting the region to thousands of potential American visitors at the New York Times Travel Show this week.
The influential exhibition, organised by the world-renowned New York Times newspaper, is acknowledged as one of the leading consumer and travel trade shows in the US.
It attracts more than 18,000 people including travel professionals, media and the public looking for inspiration on places to visit.
Previous research from the show, which this year runs from tomorrow until Sunday, shows that 88% of people are likely to purchase a trip as a result of attending the exhibition.
Staff from Destination Bristol and Bristol Airport, joined by Bath Tourism Plus, believe the event provides an excellent opportunity to showcase South West England and encourage more Americans to visit the area.[/textarea]
Full report at this link
http://www.bristol247.com/2012/03/01/us ... efs-96846/
It doesn't seem to be a case of BRS trying to resurrect a new direct route to the USA but rather an attempt by local tourist boards to persuade more Americans to visit the area using the existing hubs at AMS, CDG, BRU and DUB.
Last year the airport linked up with Aer Lingus at this show to publicise the Aer Lingus Regional route to the USA via Dublin.
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Businesses call for 'hotspot' airport links
More regular flights to Germany and developing export hotspots – along with increased competition between airlines – are what South West businesses primarily want to see from the region’s airports. That's according to the cover story of March's issue of Insider, out this week.
David Powell, head of law firm Osborne Clarke’s Bristol office, said: "The South West’s biggest export markets are Germany, the US and France, so more direct flights to major financial centres in those countries would provide a huge boost to businesses in the region.
"We also need more direct flights to the region’s export growth hotspots, such as the Middle East and Far East. Our regional airports face a real threat from airport developments in the South East. Developing routes based on the needs of South West businesses would help them counter that threat."
Air France KLM’s Henri Hourcade told Insider last month that his aim is to get more business travellers using regional airports to travel via its hubs at Schipol and Paris Charles de Gaulle rather than use the overly busy BAA London airports.[/textarea]
Full story at
http://www.insidermedia.com/insider/sou ... ort-links/
The airport's response is that the main challenge is to stem the leakage of passengers from the area to Heathrow and Gatwick.
Looking at the CAA's most recent surveys (for 2010) the problem is clear to see.
Of Heathrows scheduled passengers 73.9% originated or terminated in the South East, 8.6% in the East of England and 7% in the South West. The next area was East Midlands down at 3%.
At Gatwick the figures were 82.2% South East, 7.2% East of England and 4.9% South West. The next area was West Midlands at just 1.6%.
These figures show just how much potential traffic there is to capture - well over 5 million journeys a year.
A lot could never be captured as they use direct routes from LHR and some from LGW that would never be sustainable at BRS or any other South West airport, but there are still a lot of passengers who could be attracted if the routes were there and the product appropriate.