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- #181
Now confirmed on the airport's website, daily from November when they have delivery of their 18th 787 🙂
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Birmingham Makes Passage to India to Tempt Tourists
Birmingham is being showcased to Indian travel agents as a leading global visitor destination, as tourist numbers from the country increase.
Visit Birmingham, the city’s official leisure tourism body, is currently running a six month training programme with Kuoni Academy for travel agents in Delhi, Mumbai, Bangalore and Amritsar. The sessions will raise awareness of Birmingham’s attractions; the city’s central location as a gateway to the rest of the UK; and its direct air links to Asia, following Air India’s commitment to increase its Birmingham-Delhi-Amritsar operation to a daily service from November.
The initiative builds on the rising number of visits to Birmingham from India – with a 71 per cent increase last year, from 8,261 (2012) to 14,131 (2013). The city attracts more visitors from India than any other destination in England outside of London, and is ranked second in terms of total numbers of visitors from India in the last four years.
The aim of the programme, which runs until September, is to train between 200 and 300 travel agents, some of whom already promote the destination, as well as new agents. The workshops will provide a grounding in Greater Birmingham’s tourism offer – including the region’s attractions, culture, heritage, retail and food – as well as the new developments set to transform Birmingham in 2015. These include the £600million redevelopment of New Street station and the new Grand Central shopping complex, anchored by the 250,000 sq ft John Lewis department store, one of the largest outside London.
Visit Birmingham’s Director of Marketing Services, Emma Gray, travelled to India this summer to launch the programme with a delegation that also included representatives from Birmingham Airport and The Shakespeare Birthplace Trust.
Emma commented:
“Approximately 80 per cent of the Indian market book through a travel intermediary, so it made sense to invest time in launching our first training workshops in India to showcase to agents what our region has to offer.
“Birmingham’s profile is growing considerably on the international stage with a significant increase in visitor numbers and influential global publications such as The Times of India and China Daily highlighting the city’s leisure offer. It is clear that we are becoming an attractive holiday and business destination to people in India.
“Tourism plays a huge part in Birmingham’s economic success – with a £5.1billion boost in 2012. Initial sessions have been well received, so we look forward to welcoming a new wave of Indian visitors to the city as a result of this training programme and further campaigns in the Asian market next year.”
Mandy Haque, Sales & Travel Trade Relationship Manager at Birmingham Airport, said:
“Since Air India commenced direct Birmingham-Delhi-Amritsar flights last year, more than 80,000 passengers have used the four times weekly service and this week the carrier has announced that it is committed to launching daily services from November. This will deliver an extra 1,500 seats on the route and give more choice, flexibility and opportunity for Indian tourists to fly into Birmingham and explore the many jewels that this region has to offer.
“Educating travel agents is vital for airports as they can influence a customer’s decision on where they fly from so partnering with Visit Birmingham on this programme and developing new relationships in India was a great opportunity for Birmingham Airport.”
Debbie Beardall, Trade & Education Development Manager at The Shakespeare Birthplace Trust, added:
“We are delighted to be working in partnership with Birmingham Airport and Visit Birmingham to boost awareness amongst Indian travel agents about the wealth of attractions, culture, heritage and beautiful countryside all within a stone’s throw of Birmingham.
“Shakespeare is extremely popular in Asia and the Shakespeare Family Homes in Stratford-upon-Avon, just 30 minutes from Birmingham, are already a magnet for visitors from India.
“The travel workshops have given us an opportunity to showcase just how much we have to offer for the multi-generation groups who visit from India, and we look forward to welcoming even more, once daily flights come into operation.”
A dinner was held for 160
guests to celebrate Air India’s
first anniversary and the news
that the airline will fly daily from
November. Coverage has been
secured across a large number
of UK and Asian titles. A joint
Visit Britain, Marketing
Birmingham and Airport
campaign is planned to start in
November to support the launch
of daily flights by promoting
inbound travel to the UK.
Air Canada and Air India plans to commence codeshare partnership starting 02OCT14, covering service between Europe and India, between Asia and India, as well as Domestic India routes. Planned codeshare routes and schedules appeared in the week of 22SEP14′s OAG Schedules Analyser update under Air Canada’s “AC” code.
EU to review air safety in India in November
European Union will review air safety in India in the light of US Federal Aviation Administration down grading India in February. It has sought details of action taken by the Directorate General of Civil Aviation since February before the review in November.
FAA downgraded India’s safety ranking from category-II from -I after an audit revealed deficiencies in regulatory oversight. FAA’s decision can have ramifications and now regulators in Europe are stepping up the heat. Any adverse findings could result into Europe imposing operational restrictions or bans on Indian carriers.
European Commission spokesperson Dale Kidd said EU Air Safety Committee in its March meeting decided to invite the Indian authorities for a meeting in Brussels to discuss aviation safety in India, and to brief about actions being undertaken by them. "The European Commission and the EU Air Safety Committee will then – following the upcoming meeting in November – assess the situation and decide on the best course of action under the various options in the EU Air Safety List regulation,'' he added. At present Air India flies to London, Birmingham, Paris, Frankfurt, Milan and Rome. Jet Airways flies to London, Brussels and Paris.
Fuel costs in India are already bordering on the lunatic, but Air India seems to have non-fuel costs higher than most western carriers.
Air India certainly has revenue challenges, but its number one challenge for international operations is expenses. Operating in India, with lower salary standards than the US or western Europe, Air India should have a massive cost advantage on overhead, but its bloated and overpaid workforce generates a cost problem.
Just about sums it all up really, the way they operate is ridiculous but who cares if the government are financing it.