When they first arrived we all had very high hopes for Norwegian (maybe because they were announced the day after that infamous Flybe bloodbath) but Vueling are quietly going about their business and slowly building a decent little network.
I have no idea of their future long term plans but you have to wonder if BA (IAG) may see Vueling as an answer to regaining some regional UK market share? As we know for many years BA had strong networks from Birmingham, Manchester and in Scotland, with the way the market is these days I think it would be very difficult for mainline to return but Vueling could be the answer.
They now have a strong presence in regional UK (Cardiff, Birmingham, Manchester, Leeds, Newcastle and Edinburgh) but in particular Birmingham, Manchester and Edinburgh have seen significant expansion in the last 18 months or so. They are gaining market share on the holiday routes, with a couple of city destinations also added and are building up brand awareness and a customer base. They also offer British Airways code shares and all of the other associated benefits.
I may be way out here but I wonder if, say, 5 years from now we may see significant Vueling bases in Edinburgh, Manchester and Birmingham offering a network of holiday routes and city destinations? All would be low cost but would have the might of BA behind them and would carry British Airways code shares?
Paul Kehoe is big at the moment about offering people the 'BA experience', maybe this is the plan?